Apple’s “Think Different” marketing campaign, which ran from 1997 to 2002, is widely regarded as one of the most successful and iconic marketing campaigns in history. The campaign, which was developed to promote the launch of Apple’s new iMac computer, featured a series of black and white advertisements that showcased some of the world’s most famous and innovative thinkers, such as Albert Einstein, Martin Luther King Jr., and Pablo Picasso.

As a young kid growing up in the early 2000s in India, one of my most prevalent memories is watching my favourite shows and cartoons on cable TV. The ads, usually taking up some time every 10-15 minutes, seemed to be the biggest nuisance of all. But some of them managed to leave an impression. The Cadbury (Mondelez International brand) advertisements were always heartwarming and relatable, perfectly targeting sentiments that fit with the average middle-class Indian emotions and situations.

Pepsi's 2017 commercial “Live for Now” featuring Kendall Jenner sparked widespread backlash and criticism for its tone-deaf and insensitive portrayal of social activism and protests. Join us to evaluate such a controversial campaign: trivialization and exploitation of serious social issues vs. promotion of a carbonated beverage

Marketing by Generations: Millennial vs Gen-Z ! To what extent do the differences matter to marketers?